Value Proposition is a business or marketing statement that defines how you are going to offer value to your customers. The process uses a tool known as "The Canvas" that helps you establish a customer understanding, value map and Fit to your customers needs.
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Value Proposition Design is a marketing and business statement that a company uses to summarise why a consumer should buy your product or service. The technique relies on a tool called the canvas which is a process of establishing customer understanding and the value in your product.
24mins - 6 lessons