The fit is where your customers get excited about what you're going to offer to them. The fit can be a simple statement and you can iterate on it again and again until you find a perfect match to your business.
1 Course - 0 Posts
Value Proposition Design is a marketing and business statement that a company uses to summarise why a consumer should buy your product or service. The technique relies on a tool called the canvas which is a process of establishing customer understanding and the value in your product.
24mins - 6 lessons