The Canvas is the tool at the heart of Value Proposition Design. It is the process in which you establish a firm customer understanding, value map and a fit which is where your product's services meets your customer needs.
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Value Proposition Design is a marketing and business statement that a company uses to summarise why a consumer should buy your product or service. The technique relies on a tool called the canvas which is a process of establishing customer understanding and the value in your product.
24mins - 6 lessons