The Customer Profile is where you establish your customer pains, gains and jobs. These can be general assumptions, opinions or research from the field which can help you build up a picture of what your customer might be expecting from your product.
1 Course - 0 Posts
Value Proposition Design is a marketing and business statement that a company uses to summarise why a consumer should buy your product or service. The technique relies on a tool called the canvas which is a process of establishing customer understanding and the value in your product.
24mins - 6 lessons