Originally conceived as a discipline in the late 70's through practices such as library science and cognitive psychology, information architecture has become a core part of the user experience process. Today, however, information architects are quite rare as it's often assumed that modern digital designers will encompass the fundamental principles of the discipline into their existing skillset.
Before we ask ourselves, 'What is information architecture' we must first understand the motivation behind the discipline. Through research and testing (such as card sorting, tree mapping, wireframing, data modeling) the IA begins to paint a picture of how content is best labeled and categorized, where that information sits on the page, how much content is presented to the user and when that content is surfaced in the user journey. This work will then culminate in deliverables such as low-fi wireframes, basic prototypes, a series of written recommendations or some guidelines for future use.
The typical tasks and deliverables of an information architect
Different models for content creation
The role of cognitive psychology in IA
Tools that will help you build sitemaps and content hierarchies
Quick recap on the basics of IA
Who you'll learn with
With over 10 years experience in the UX Design industry, Ed brings a wealth
of knowledge to the course material on UXClub.com. Having delivered for clients such as
Renault, Nissan, Mastercard,
Virgin and more, Ed has experienced the entire design process from
UX strategy and quantitative
analysis all the way through to iterative design, execution and user testing. UXClub.com is a place where Ed
can share what he's learnt with anyone who's looking to learn something new about user experience design and change their career.