What is information architecture?

  • language-icon Created with Sketch. English
  • date-icon Created with Sketch. Published on Dec 4th, 2017
  • level-icon Created with Sketch. Beginner
  • Stroke 235 + Stroke 236 + Stroke 237 Created with Sketch. 841

Originally conceived as a discipline in the late 70's through practices such as library science and cognitive psychology, information architecture has become a core part of the user experience process. Today, however, information architects are quite rare as it's often assumed that modern digital designers will encompass the fundamental principles of the discipline into their existing skillset.

Before we ask ourselves, 'What is information architecture' we must first understand the motivation behind the discipline. Through research and testing (such as card sorting, tree mapping, wireframing, data modeling) the IA begins to paint a picture of how content is best labeled and categorized, where that information sits on the page, how much content is presented to the user and when that content is surfaced in the user journey. This work will then culminate in deliverables such as low-fi wireframes, basic prototypes, a series of written recommendations or some guidelines for future use.


  • 15m 17s on demand video
  • 6 lessons
  • Certificate of completion
  • Watch on desktop, tablet & mobile
  • Download and watch offline

What will you learn?

  • Information architecture overview
  • A brief history of the role
  • The modern approach to information architecture
  • The typical tasks and deliverables of an information architect
  • Different models for content creation
  • The role of cognitive psychology in IA
  • Tools that will help you build sitemaps and content hierarchies
  • Quick recap on the basics of IA

Who you'll learn with

With over 10 years experience in the UX Design industry, Ed brings a wealth of knowledge to the course material on UXClub.com. Having delivered for clients such as Renault, Nissan, Mastercard, Virgin and more, Ed has experienced the entire design process from user research, UX strategy and quantitative analysis all the way through to iterative design, execution and user testing. UXClub.com is a place where Ed can share what he's learnt with anyone who's looking to learn something new about user experience design and change their career.

Tagged in

What to watch next