UX for Small Businesses

UX can be a hard sell to your boss or company as it has a reputation of being expensive and long to implement. So, what are some smaller more manageable user research techniques that you can get started with today to prove it's worth?

  • English
  • Last updated Feb 2nd, 2017
  • Skill level: Beginner


  • 16m 33s on demand video
  • 5 lessons
  • Certificate of completion
  • Watch on desktop, tablet & mobile

What will you learn?

  • How to prove a need for UX in your business
  • How to start building your case for UX investment
  • Involving the right stakeholders at the right time
  • Basic onsite research techniques such as analytical data and heuristic evaluations
  • Getting to grips with undercover user research such as guerilla testing
  • Showing the benefits of research
  • Turning this research into deliverables
  • Providing recommendations from these deliverables
  • Knowing what kind of deliverable is applicable
  • Understanding an iterative approach to research and design
Who you'll learn with

Ed is a UX Designer with over 10 years experience working with a variety of clients including, Renault, Mastercard, Virgin and more.

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