UX for Small Businesses

  • language-icon Created with Sketch. English
  • date-icon Created with Sketch. Published on Feb 2nd, 2017
  • level-icon Created with Sketch. Beginner
  • Stroke 235 + Stroke 236 + Stroke 237 Created with Sketch. 1116

UX can be a hard sell to your boss or company as it has a reputation of being expensive and long to implement. So, what are some smaller more manageable user research techniques that you can get started with today to prove it's worth?


  • 16m 33s on demand video
  • 5 lessons
  • Certificate of completion
  • Watch on desktop, tablet & mobile
  • Download and watch offline

What will you learn?

  • How to prove a need for UX in your business
  • How to start building your case for UX investment
  • Involving the right stakeholders at the right time
  • Basic onsite research techniques such as analytical data and heuristic evaluations
  • Getting to grips with undercover user research such as guerilla testing
  • Showing the benefits of research
  • Turning this research into deliverables
  • Providing recommendations from these deliverables
  • Knowing what kind of deliverable is applicable
  • Understanding an iterative approach to research and design

Who you'll learn with

With over 10 years experience in the UX Design industry, Ed brings a wealth of knowledge to the course material on UXClub.com. Having delivered for clients such as Renault, Nissan, Mastercard, Virgin and more, Ed has experienced the entire design process from user research, UX strategy and quantitative analysis all the way through to iterative design, execution and user testing. UXClub.com is a place where Ed can share what he's learnt with anyone who's looking to learn something new about user experience design and change their career.

Tagged in

What to watch next