Conducting user research is one thing but bringing statistical value to it is another. As UX Designers it's our responsibility to back up our design decisions will solid reasoning and in this course we'll be looking at ways we can quantify, qualify and justify our user research.
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The difference between subjective and objective data
Fundamental user metrics that you can use to measure your product’s success
How to document your findings
Presenting your findings to other stakeholders from around the business
Accounting for margin of error in our data
How to account for your entire user population
Who you'll learn with
With over 10 years experience in the UX Design industry, Ed brings a wealth
of knowledge to the course material on UXClub.com. Having delivered for clients such as
Renault, Nissan, Mastercard,
Virgin and more, Ed has experienced the entire design process from
UX strategy and quantitative
analysis all the way through to iterative design, execution and user testing. UXClub.com is a place where Ed
can share what he's learnt with anyone who's looking to learn something new about user experience design and change their career.