Principles of user experience

  • language-icon Created with Sketch. English
  • date-icon Created with Sketch. Published on Oct 10th, 2017
  • level-icon Created with Sketch. Beginner
  • Stroke 235 + Stroke 236 + Stroke 237 Created with Sketch. 1602

A guiding set of principles of user experience can lay the foundations of a design solution that will help solve user needs.

Famously, these principles of user experience were defined by Peter Morville in what he called, 'The honeycomb diagram'. This diagram consists of seven simple principles; useful, valuable, desirable, findable, credible, accessible and usable. This diagram served as a checklist for designers to consider when designing a solution.

In short, your product is useful when the content is original and to the point. It's usable when the product or feature is easy to use and it's accessible when your content is open to people with disabilities. It's credible when your users trust what you're telling them and it's findable when your site content is categorised and organised correctly. Lastly, your product is desirable when your brand evokes an emotional connection with your user.


  • 11m 10s on demand video
  • 6 lessons
  • Certificate of completion
  • Watch on desktop, tablet & mobile
  • Download and watch offline

What will you learn?

  • What does the honeycomb diagram mean for UX
  • Using data to help you paint a picture of user behaviour
  • Looking for patterns in data
  • Guiding principles that make a good digital product
  • What is ideation
  • Ideation as a collaborative excercise
  • Hick's law
  • Law of proximity
  • Using the Hicks's law and law of proximity in digital products
  • Understanding how failure can help improve your product

Who you'll learn with

With over 10 years experience in the UX Design industry, Ed brings a wealth of knowledge to the course material on Having delivered for clients such as Renault, Nissan, Mastercard, Virgin and more, Ed has experienced the entire design process from user research, UX strategy and quantitative analysis all the way through to iterative design, execution and user testing. is a place where Ed can share what he's learnt with anyone who's looking to learn something new about user experience design and change their career.

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