A guiding set of principles of user experience can lay the foundations of a design solution that will help solve user needs.
Famously, these principles of user experience were defined by Peter Morville in what he called, 'The honeycomb diagram'. This diagram consists of seven simple principles; useful, valuable, desirable, findable, credible, accessible and usable. This diagram served as a checklist for designers to consider when designing a solution.
In short, your product is useful when the content is original and to the point. It's usable when the product or feature is easy to use and it's accessible when your content is open to people with disabilities. It's credible when your users trust what you're telling them and it's findable when your site content is categorised and organised correctly. Lastly, your product is desirable when your brand evokes an emotional connection with your user.
Using data to help you paint a picture of user behaviour
Looking for patterns in data
Guiding principles that make a good digital product
What is ideation
Ideation as a collaborative excercise
Law of proximity
Using the Hicks's law and law of proximity in digital products
Understanding how failure can help improve your product
Who you'll learn with
With over 10 years experience in the UX Design industry, Ed brings a wealth
of knowledge to the course material on UXClub.com. Having delivered for clients such as
Renault, Nissan, Mastercard,
Virgin and more, Ed has experienced the entire design process from
UX strategy and quantitative
analysis all the way through to iterative design, execution and user testing. UXClub.com is a place where Ed
can share what he's learnt with anyone who's looking to learn something new about user experience design and change their career.