There are so many useful research techniques to help give you a clearer picture of how your users may behave. One of those user research techniques is knows as, Persona Scenarios. In this course we'll be covering the basics on why they are useful and how to go about building them to be applicable for you and your business.
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The typical information that makes up a persona scenario
Are persona scenarios the most useful way of encapsulating the user’s needs
Being empathic to create the personas
What are focus areas
How do focus areas help us paint a better picture about our users
Developing personas in specific focus areas
Who you'll learn with
With over 10 years experience in the UX Design industry, Ed brings a wealth
of knowledge to the course material on UXClub.com. Having delivered for clients such as
Renault, Nissan, Mastercard,
Virgin and more, Ed has experienced the entire design process from
UX strategy and quantitative
analysis all the way through to iterative design, execution and user testing. UXClub.com is a place where Ed
can share what he's learnt with anyone who's looking to learn something new about user experience design and change their career.