Persona Scenarios - Part 1

There are so many useful research techniques to help give you a clearer picture of how your users may behave. One of those user research techniques is knows as, Persona Scenarios. In this course we'll be covering the basics on why they are useful and how to go about building them to be applicable for you and your business.

  • English
  • Last updated Nov 13th, 2016
  • Skill level: Beginner
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  • 7m 11s on demand video
  • 4 lessons
  • Certificate of completion
  • Watch on desktop, tablet & mobile

What will you learn?

  • What are persona scenarios
  • Gathering the right data to build your personas
  • How to stay true to your personas
  • How many personas should you be designing for
  • The typical information that makes up a persona scenario
  • Are persona scenarios the most useful way of encapsulating the user’s needs
  • Being empathic to create the personas
  • What are focus areas
  • How do focus areas help us paint a better picture about our users
  • Developing personas in specific focus areas
Who you'll learn with

Ed is a UX Designer with over 10 years experience working with a variety of clients including, Renault, Mastercard, Virgin and more.

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