Persona Scenarios - Part 1

  • language-icon Created with Sketch. English
  • date-icon Created with Sketch. Published on Nov 13th, 2016
  • level-icon Created with Sketch. Beginner
  • Stroke 235 + Stroke 236 + Stroke 237 Created with Sketch. 368

There are so many useful research techniques to help give you a clearer picture of how your users may behave. One of those user research techniques is knows as, Persona Scenarios. In this course we'll be covering the basics on why they are useful and how to go about building them to be applicable for you and your business.

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  • 7m 11s on demand video
  • 4 lessons
  • Certificate of completion
  • Watch on desktop, tablet & mobile
  • Download and watch offline

What will you learn?

  • What are persona scenarios
  • Gathering the right data to build your personas
  • How to stay true to your personas
  • How many personas should you be designing for
  • The typical information that makes up a persona scenario
  • Are persona scenarios the most useful way of encapsulating the user’s needs
  • Being empathic to create the personas
  • What are focus areas
  • How do focus areas help us paint a better picture about our users
  • Developing personas in specific focus areas

Who you'll learn with

With over 10 years experience in the UX Design industry, Ed brings a wealth of knowledge to the course material on Having delivered for clients such as Renault, Nissan, Mastercard, Virgin and more, Ed has experienced the entire design process from user research, UX strategy and quantitative analysis all the way through to iterative design, execution and user testing. is a place where Ed can share what he's learnt with anyone who's looking to learn something new about user experience design and change their career.

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