Ethnographic research plays a big part in our user research. It's a research technique that has been around for centuries and it is a crucial part to the UX process. In this course we'll not only be looking at it's definition but ways that you can get out there and get started with this research tool.
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Advantages and disadvantages to ethnographic research
When is ethnographic applicable to your project
Preparing for an ethnographic study
Time management for ethnographic research
Capturing the data correctly
Noticing patterns in the data you’re getting
What is focused coding
How does focused coding help us tidy up our notes
Presenting the data back to stakeholders from around the business
Who you'll learn with
With over 10 years experience in the UX Design industry, Ed brings a wealth
of knowledge to the course material on UXClub.com. Having delivered for clients such as
Renault, Nissan, Mastercard,
Virgin and more, Ed has experienced the entire design process from
UX strategy and quantitative
analysis all the way through to iterative design, execution and user testing. UXClub.com is a place where Ed
can share what he's learnt with anyone who's looking to learn something new about user experience design and change their career.