How to design ethnographic research

Ethnographic research plays a big part in our user research. It's a research technique that has been around for centuries and it is a crucial part to the UX process. In this course we'll not only be looking at it's definition but ways that you can get out there and get started with this research tool.

  • English
  • Last updated Nov 13th, 2016
  • Skill level: Beginner
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  • 7m 7s on demand video
  • 4 lessons
  • Certificate of completion
  • Watch on desktop, tablet & mobile

What will you learn?


  • What is ethnographic research
  • Advantages and disadvantages to ethnographic research
  • When is ethnographic applicable to your project
  • Preparing for an ethnographic study
  • Time management for ethnographic research
  • Capturing the data correctly
  • Noticing patterns in the data you’re getting
  • What is focused coding
  • How does focused coding help us tidy up our notes
  • Presenting the data back to stakeholders from around the business
Who you'll learn with

Ed is a UX Designer with over 10 years experience working with a variety of clients including, Renault, Mastercard, Virgin and more.

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