How to design ethnographic research

  • language-icon Created with Sketch. English
  • date-icon Created with Sketch. Published on Nov 13th, 2016
  • level-icon Created with Sketch. Beginner
  • Stroke 235 + Stroke 236 + Stroke 237 Created with Sketch. 330

Ethnographic research plays a big part in our user research. It's a research technique that has been around for centuries and it is a crucial part to the UX process. In this course we'll not only be looking at it's definition but ways that you can get out there and get started with this research tool.

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  • 7m 7s on demand video
  • 4 lessons
  • Certificate of completion
  • Watch on desktop, tablet & mobile
  • Download and watch offline

What will you learn?


  • What is ethnographic research
  • Advantages and disadvantages to ethnographic research
  • When is ethnographic applicable to your project
  • Preparing for an ethnographic study
  • Time management for ethnographic research
  • Capturing the data correctly
  • Noticing patterns in the data you’re getting
  • What is focused coding
  • How does focused coding help us tidy up our notes
  • Presenting the data back to stakeholders from around the business

Who you'll learn with


With over 10 years experience in the UX Design industry, Ed brings a wealth of knowledge to the course material on UXClub.com. Having delivered for clients such as Renault, Nissan, Mastercard, Virgin and more, Ed has experienced the entire design process from user research, UX strategy and quantitative analysis all the way through to iterative design, execution and user testing. UXClub.com is a place where Ed can share what he's learnt with anyone who's looking to learn something new about user experience design and change their career.

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